Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to boost their information collection processes. While it requires much more technical knowledge than routine GTM and may present extra prices, it can bring about better accuracy and more dependable data


Pixel monitoring utilizes a piece of code to register conversions on your website. It's very easy to establish and less vulnerable to ad blockers.

1. Extra exact information
The standard technique of tracking conversions on a site, using pixels, is having difficulty with transforming web browser privacy policies. This suggests that the information being sent to Google Advertisements, Facebook Manager and various other systems is much less accurate than it must be.

Server-side monitoring is a much more safe and secure alternative that aids to bypass these limitations, as it's packed from your very own domain and dealt with as first-party code, suggesting it's much less likely to be affected by ad blockers or other security actions. This supplies much more precise data and an extra total picture of customer journeys across networks.

Additionally, this type of monitoring enables businesses to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less prone to fraud, as it's harder for deceptive stars to control the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring enables companies to accumulate and enhance data before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can help online marketers make more enlightened advertising and marketing decisions.

Conventional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and imprecise outcomes. Server-side monitoring enables businesses to bypass these constraints and offer exact, consistent information that is less vulnerable to disturbance.

This kind iOS 14.5 marketing attribution of monitoring additionally enables businesses to track conversions that occur outside of the website, like phone calls and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is extra dependable for organizations seeking to adjust to these modifications.

3. Much less susceptible to fraudulence
Server-side monitoring enables organizations to control information payloads prior to it gets to third party endpoints, enhancing security and privacy. This is specifically essential as various browsers and platforms significantly transform how they deal with cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will certainly not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that took place outside of your web site.

Additionally, server-side monitoring enables you to catch customer data directly by yourself web servers. This gets rid of dependancy on 3rd parties, which can be prone to breaches and personal privacy violations.

A server-side tracking system is a set of guidelines that informs your website's server what events to tape-record. This data is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally made use of to cause event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative method that uses a little piece of code on your website to gather data from individuals.

4. Much easier to carry out
Server-side monitoring is an information collection procedure that occurs on the web site's very own web server, bypassing internet internet browser restrictions. This indicates that information gathered by the website/app is first sent to the server where it's processed and then forwarded to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it lowers the extent of information monitoring and provides companies much more control over transmission, making it typically much more reliable. As a result, it's less vulnerable to information difficulties triggered by things like a broken connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing devices on the server. This allows you to have even more precise data and helps ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by internet browsers and ad blockers.