Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a way to improve their information collection processes. While it requires a lot more technical knowledge than regular GTM and might introduce additional expenses, it can lead to better accuracy and even more trustworthy data


Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.

Server-side monitoring is an extra safe and secure option that helps to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives more accurate information and a more complete picture of user journeys throughout networks.

In addition, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This adaptability provides marketers more possession over the information they send out, and makes it much easier to adhere to various data laws. It's also a whole lot much less susceptible to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by modifying the postback link.

2. Better control over information.
Server-side tracking allows services to gather and improve information before sending it to third-party analytics/advertising systems. This enhances data efficiency and accuracy, which can aid marketing professionals make more enlightened marketing choices.

Conventional pixel monitoring counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. LinkedIn Ads optimization These tracking codes are typically obstructed by ad blockers, which can cause data collection disturbances and incorrect results. Server-side tracking makes it possible for services to bypass these limitations and supply accurate, constant information that is less susceptible to interference.

This type of tracking additionally allows organizations to track conversions that take place beyond the website, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for businesses seeking to adjust to these changes.

3. Less vulnerable to fraud
Server-side tracking makes it possible for businesses to control information payloads before it gets to third party endpoints, boosting security and privacy. This is specifically important as different web browsers and systems increasingly alter just how they handle cookies. For example, in iOS 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these constraints and continue to track conversions that occurred beyond your site.

Furthermore, server-side tracking allows you to record customer data directly on your own servers. This removes dependancy on third parties, which can be prone to breaches and privacy infractions.

A server-side radar is a collection of guidelines that tells your website's server what events to tape. This information is after that sent out to analytics devices like Google Analytics and Facebook Business. It's also used to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a small piece of code on your webpage to collect data from users.

4. Easier to execute
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent to the web server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it minimizes the range of information administration and provides organizations more control over transmission, making it generally more dependable. Therefore, it's much less vulnerable to information difficulties triggered by things like a broken connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This allows you to have even more precise data and helps ensure conformity with personal privacy policies such as GDPR. Moreover, it additionally stays clear of the tracking limitations enforced by internet browsers and ad blockers.